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Friday, March 11, 2011

Rube Goldberg vs OK Go

This video went viral precisely one year ago but it still surprises me that some haven't been privileged to witness it yet. You'd know OK Go from their treadmill music video, but this one is perhaps their best where they set up a complicated contraption and synchronize it with their music. If there was an award for most dedication  and/or time-consuming effort in a music video this one would go to them. Even if you've seen this one or two times before, it never gets old.


Rube Goldberg Machine: Rube Goldberg machinedevice, or apparatus is a deliberately over-engineered machine that performs a very simple task in a very complex fashion, usually including a chain reaction. The expression is named after American cartoonist and inventor Rube Goldberg.

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